Output
The unified mobile platform is designed to drive the following measurable improvements, directly addressing the core friction points in the students' academic journey:
80% Drop in doubt resolution time - Moving from unstructured WhatsApp groups to a formal, trackable in-app ticketing system creates accountability and speeds up faculty response times.
1 Unified App - Successfully replaces 4 disconnected channels (WhatsApp groups, physical attendance registers, USB drives for lectures, and physical notice boards) that students previously had to juggle.
Real-time Attendance Visibility - Provides instant, transparent tracking. This eliminates surprise shortfalls and empowers students to self-correct early, ensuring they meet the mandatory criteria for 100% job placement support.
24/7 On-Demand Access - Grants around-the-clock access to recorded lectures and tutorials, preventing knowledge gaps when students miss classes or need to repeatedly review complex software techniques.
Goals
To design a seamless, unified mobile application that acts as a digital companion for MAAC students. The primary objective is to replace fragmented workflows with a single source of truth that empowers students to track their attendance, manage their syllabus progress, access recorded lectures on demand, and resolve doubts systematically.
Target Audience
Demographic - Young adults and aspiring creatives, typically aged 18–28.
Behavioral Traits - Tech-savvy, visually driven, and accustomed to using high-end software (like Maya, Adobe Creative Cloud, and Unreal Engine).
Pain Points - Time-poor due to heavy project workloads, easily frustrated by clunky interfaces, and in need of structured academic tracking.
Problem Statement
Despite experiencing state-of-the-art training in physical classrooms, MAAC students lacked a centralized digital ecosystem to manage their academic journey. Important aspects of their education were scattered across fragmented channels:
Attendance Anxiety - Students had no real-time visibility into their attendance records, which is critical for their 100% job placement eligibility.
Resource Accessibility - Missed classes or complex technical lectures were difficult to revisit, leading to learning gaps.
Disorganized Communication - Doubts and queries were often lost in noisy, informal WhatsApp groups, making it hard for faculty to track and resolve them efficiently.
Lack of Progress Tracking - Students had no clear map of their syllabus completion, making the long-term diploma courses feel overwhelming.
Product
MAAC - EdTech
Market
MAAC Institute Students
Platform
Android / iOS
Languages
English
Designing the learning experience for India's leading animation and design institute - from fragmented processes to a unified mobile platform.
MAAC Application
MAAC Institute
Mobile App
Research & Insights
To ensure the app solved real user problems, the research phase focused on understanding the daily friction points of a design student:
User Interviews: Spoke with current students and alumni to map their daily journey. Insight: Students felt out of control regarding their attendance and often relied on peers' notes if they missed a complex software demonstration.
Competitive Analysis: Reviewed existing EdTech platforms and university portal apps. Insight: Most institutional apps feel rigid, boring, and corporate. A creative institute's app needed to feel modern, inspiring, and aligned with the software interfaces they use daily.
Workflow Mapping: Analyzed how a "doubt" travels from a student's brain to a faculty member's resolution. Insight: Moving from WhatsApp to an in-app ticketing system would create accountability for faculty and a searchable knowledge base for students.
